COMPETITIVE INTELLIGENCE: IMPORTANCE AND APPLICATION IN PRACTICE
نویسندگان
چکیده
منابع مشابه
A Temporal Text Mining Application in Competitive Intelligence
In this paper we describe an application of our approach to temporal text mining in Competitive Intelligence for the biotechnology and pharmaceutical industry. The main objective is to identify changes and trends of associations among entities of interest that appear in text over time. Text Mining (TM) exploits information contained in textual data in various ways, including the type of analyse...
متن کاملCompetitive Intelligence and Social Advantage
THISARTICLE PRESENTS A BRIEF CONSPECTUS of current issues in civilian competitive intelligence (CI). The authors note an extension of the concept beyond the traditional focus on business competition and highlight emergent tools and techniques (networking and groupware) which allow the concept to be more generally operationalized in terms of social advantage. They conclude with some reflections ...
متن کاملGenerating Competitive Intelligence in Organizations
Marketing strategy begins with customer and competitive intelligence. However, in sharp contrast to customer intelligence, there is little research on how competitive intelligence (CI) is actually generated within an organization. The absence of this knowledge makes it difficult to identify ways to improve the CI generation process. Drawing on both depth interviews with full-time personnel who ...
متن کاملCompetitive Intelligence and the Web
Competitive intelligence (CI) is the selection, collection, interpretation and distribution of publicly held information that is strategically important to a firm. A substantial amount of this public information is accessible via the World Wide Web. This paper describes some of the difficulties in using this information resource for CI purposes, some of the solutions to these difficulties, and ...
متن کاملSocial Competitive Intelligence
This article introduces the notion of social competitive intelligence, meaning competitive intelligence (CI) for the networking organization. A novel socio-technical framework called the Social CI Framework (SCIF) is presented, intended for analysis and design of social CI processes, methods and tools. By using a socio-technical perspective, both social and technical aspects are considered toge...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Review of Innovation and Competitiveness
سال: 2015
ISSN: 1849-8795,1849-9015
DOI: 10.32728/ric.2015.11/2